Get to Know Josef

Owner Josef Reiter has had a love affair with plants and flowers since he was kid and has worked in many different areas of the floral/nursery industry including florist shops, a catering & event company, a greenhouse, garden center, as well designing gardens for private clients before venturing out on his own with Botanica Floral Design.

Previous to living in Portland he spent 21 years in New York City as a professional dancer/singer performing on Broadway and on tour in such shows as Disney's Beauty and the Beast, the original cast of A Christmas Carol - The Musical, Man of La Mancha, Anything Goes and CATS to name just a few.

He has also worked as a choreographer and as a producer. He created and produced ActorCrafts, an annual art and craft fair featuring the work of New York’s theatre professionals and was an Associate Producer on the Off-Broadway musical Fanny Hill.

In addition, he is a self-taught photographer and has his own greeting card company, The Hudson Street Card Co. His work has appeared on note cards, gift bags, wrapping paper, CD covers, framed art for the Bombay Company as well as the artwork for a Times Square restaurant.

You'll also meet Beasley (Josef's pup) when you go!


Get to Know Botanica

Local – Sustainable – Beautiful

We combine our passion for flowers with our passion for the environment to create designs that are both beautiful and gentle on our planet.

We focus on using local, sustainable and organically grown flowers and botanicals whenever possible. We seek out the best local product as well as Veriflora or Rain Forest Alliance certified sustainable flowers from California, Canada and when we have to, South America.

We are a chemical free environment and all vases, buckets and floral tools are cleaned and sanitized with natural products. We compost all qualifying living material and we re-cycle everything that we can. We do our best to recycle and reuse vases and also carry a large selection of vases made from recycled glass. We try not to use floral foam whenever possible. Floral foam is petroleum based and not bio-degradable.

The Beast
Light and airy photography, light and airy photographer, beach photographer, California photographer, Washington photographer, Oregon photographer, Portland wedding photographer, Seattle wedding photographer

He would love to help you create your event floral

Check out his website: & contact him today to get a quote for your upcoming event....

3318 NE Wasco St Portland, OR, 97232
Mon-Fri: 9:00am to 5:00pm Saturday: 9:00am to 4:00pm

*Please note:  They are NOT a retail location with set business hours. However they are available to take your phone calls and emails during the hours listed. Please give Josef a call first to make sure there is someone there when you go by and not dropping off a delivery!

(503) 358-4687